Elite endurance athletes share their life-changing cognitive strategies for success in any big endeavour Along the path to any goal - completing a marathon or a thesis paper, winning a medal or a contract - familiar mental hurdles arise: We may fixate on the odds of failure or find our interest flags two thirds of the way through. That’s when elite endurance athletes - top performers in running, cycling, and swimming - turn to their rich arsenal of cognitive strategies to overcome self-doubt and unlock peak performance. The Genius of Athletes combines cutting-edge science with illustrative interviews to show how we, too, can find success in any realm with proven methods from sports psychology: setting process goals breaking tasks into smaller objectives if–then planning, and more techniques. Taking pointers from athletes like Olympian Meb Keflezighi? That’s sure to be a winning strategy.